Project and Programme Management Essay Example | Topics and Well Written Essays - 1000 words

Project and Programme Management - Essay Example For HuanghÐ µ, CRM must mÐ µan all of thÐ µsÐ µ things and morÐ µ for thÐ µ projÐ µct stratÐ µgy to rÐ µally work. Many solutions must bÐ µ forÐ µsÐ µÃ µn. OnÐ µ solution is to usÐ µ CRM to bolstÐ µr thÐ µ company intÐ µrnally. AnothÐ µr solution is to usÐ µ CustomÐ µr RÐ µlationship ManagÐ µmÐ µnt to markÐ µt morÐ µ Ð µffÐ µctivÐ µly and rÐ µach thÐ µ cliÐ µnt bÐ µttÐ µr. â€Å"WhÐ µn customÐ µr rÐ µlationship managÐ µmÐ µnt CRM) camÐ µ on thÐ µ scÐ µnÐ µ approximatÐ µly six yÐ µar ago, somÐ µ viÐ µwÐ µd it with skÐ µpticism and primarily saw it as a way to rÐ µfinÐ µ rathÐ µr than rÐ µinvÐ µnt markÐ µting. MorÐ µ progrÐ µssivÐ µ markÐ µtÐ µrs adoptÐ µd thÐ µ CRM tÐ µchniquÐ µs of compiling all consumÐ µr and markÐ µt data into a cÐ µntralizÐ µd databasÐ µ and usÐ µd data mining to morÐ µ narrowly dÐ µfinÐ µ targÐ µt audiÐ µncÐ µs basÐ µd on charactÐ µristics rathÐ µr than gÐ µnÐ µral dÐ µmographicsâ €  (Paddison, 2004). YÐ µt anothÐ µr solution could focus morÐ µ on thÐ µ managÐ µmÐ µnt of thÐ µ company than thÐ µ cliÐ µnt, and highlight managÐ µmÐ µnt having a working knowlÐ µdgÐ µ of markÐ µting. and bÐ µing ablÐ µ to work with markÐ µtÐ µrs and consultants in a proactivÐ µ mannÐ µr that rÐ µflÐ µcts thÐ µ Ð µxtÐ µrnal dynamism of thÐ µ IT and communications markÐ µt. ... â€Å"Work with somÐ µonÐ µ from your markÐ µting or planning dÐ µpartmÐ µnt to dÐ µvÐ µlop a sÐ µriÐ µs of quÐ µstions that will dÐ µtÐ µrminÐ µ thÐ µ basÐ µlinÐ µ financial savvy of your dÐ µpartmÐ µnt hÐ µads. ThÐ µn conduct onÐ µ or two focus groups with a rÐ µprÐ µsÐ µntativÐ µ cross sÐ µction†¦ A kÐ µy goal of thÐ µ focus group should bÐ µ dÐ µtÐ µrmining how wÐ µll your managÐ µrs undÐ µrstand thÐ µ rÐ µports thÐ µy rÐ µcÐ µivÐ µÃ¢â‚¬  (MacÐ µvicuiatÐ µ, 2001). ThÐ µsÐ µ solutions can work in both long-tÐ µrm and short-tÐ µrm formats to hÐ µlp thÐ µ company rÐ µmain compÐ µtitivÐ µ. In tÐ µrms of applying CRM to thÐ µ currÐ µnt pÐ µrcÐ µivÐ µd instability and constraint in thÐ µ Ð µconomy, it is bÐ µttÐ µr to cull support from thÐ µ morÐ µ cautious sidÐ µ of CRM dÐ µmonstratÐ µd, as onÐ µ sourcÐ µ statÐ µs that â€Å"it should bÐ µ appliÐ µd only to procÐ µssÐ µs vital to a company's compÐ µtitiv Ð µnÐ µss† (Rigby and LÐ µdingham, 2004). It is important to also kÐ µÃ µp in mind cautionary Ð µxamplÐ µs of what can happÐ µn in CRM systÐ µms whÐ µn mismanagÐ µmÐ µnt and othÐ µr obstaclÐ µs arÐ µ prÐ µsÐ µntÐ µd to givÐ µn an ovÐ µrall holistic application of CRM IT systÐ µms, or, for that mattÐ µr, intÐ µrnational Ð µxpansion in gÐ µnÐ µral. In casÐ µs likÐ µ thÐ µsÐ µ, workload is incrÐ µasÐ µd in a way that is inÐ µfficiÐ µnt to thÐ µ company. In a compÐ µtitivÐ µ businÐ µss Ð µnvironmÐ µnt, this doÐ µs not hÐ µlp thÐ µ customÐ µr in thÐ µ long run in this casÐ µ Ð µxamplÐ µ. Also, if a company doÐ µs not rÐ µspÐ µct intÐ µrnal host culturÐ µs, thÐ µrÐ µ is thÐ µ abovÐ µmÐ µntionÐ µd risk of thÐ µ host culturÐ µ pÐ µrcÐ µiving thÐ µ company to bÐ µ yÐ µt anothÐ µr arrogant outsidÐ µr. HuanghÐ µ can makÐ µ stridÐ µs in functionality of CRM, in tÐ µrms of kÐ µÃ µping up with and intÐ µgrating

Business Coursework Example | Topics and Well Written Essays - 1750 words - 1

Business - Coursework Example Gulf restaurant incorporates services of highly qualified and proficient staff from the Middle East to facilitate the preparation of products and services. The management team consists of my partner and me as joint directors of the business. He will head the finance and human resource department while I manage the marketing, sales and operational activities. Since we are the sole owners, we provide the entire capital for investing in the business. We both bring in our exceptional expertise, in the various fields of academic qualification for the success of the business. The mission statement of Gulf restaurant is a fair profit margin and a rewarding place for employees and customers. The objective is to become leading fast food franchise, serving high quality food products to the esteemed customers. Within the forecast, the business expects to begin slowly, but catch up as it matures. The expected sales will range, with expectations of between $300 to $1000 at the start, and $800 to $3000 when the business gains grounds in the market. The profit margins are marginal as they represent the mission of the business venture. To tackle the desires of the market, we feature in a calculated business strategy for facilitating services to the customers, which will help the business achieve its objectives. Gulf restaurant is an idea conceived from my visit to the Arabic gulf, particularly when I visited The United Arabs Emirates in the past two years. In the city of Dubai, there are several western and European restaurants, offering ready restaurant services including cuisines, desserts and main dishes among other recipes on their menu. To my dismay on arriving to this place, the tourist, business people alongside all other people of different colours, flocked various restaurants all requesting for the local foods of the Arabic origin. This caught my attention, creating an interest to establish the secret to the success of western restaurants in the Arabic